Oyo

Brand strategy / Design research / Product design

Intro

Chain-free electric city bike

OYO has created an e-bike that’s easy to use, safer, maintenance-free, and provides an innovative and exclusive riding experience.

Design approach

Elegant minimalism

Designed to fit the urban, western-European market, the OYO has been designed as a classic city bike. The frame proportions and lines were carefully designed with a detailed thought of the integration of its unique chain-free mechanism.