Gong
Design strategy / Product design / Mechanical design
Intro
Making voice matter
Gong’s personal voice assistant uses AI and NLP algorithms to help marketing and sales people to stand out and enhance their business performance
Design approach
Making a stand
Our design was set to create a distinguished object that stands out from its surrounding, announcing its presence and capabilities.
Mechanical design
Lean design and validation
In order to be first to the market and validate the whole concept behind the product, we used an off the shelf recorder instead of developing our own audio system. This approach helped Gong to test and validate the product within months.
