BitBite helps people eat healthier and lose weight. BitBite monitors eating patterns by analyzing chewing sounds via microphones available inside a unique hearable device. BitBite knows when, where, what and how the user is eating. Analysis of this data allows BitBite to send real-time dietary advice on how to eat healthier.

The Challenge

To design an almost invisible object that will empower people to keep healthier life style while not being perceived as deaf or sick. The design efforts were dedicated to create a positive perception to a product that has been positioined complerely different.


The BitBite was designed as a sleek and sexy hearable device. It’s unique form perfectly fits in almsot every ear whitout interfering the user’s hearing. The BitBite’s jew like CMF enables it to be seen as a fashionable obejct of destire rather than a weight loss hearing aid.

Send this to friend