ARBE

Product design / brand identity / mechanical design / video production

Intro

The radar of the future

Arbe’s product is a patented imaging radar that is the first to provide automotive high-resolution 4D radar picture.

Design approach

technical challenges re-defined

Designing an automotive product always involves many technical challenges; heat dissipation, mounting, water resistance, weight… our design for Arbe has managed to translate those challenges into a beautiful heat-sink that kees the product in the right temperature while creating an iconic and memorable pattern.

Brand development

above the noise

Arbe’s brand development was set to position the company as a market leader in the category and emphasize its core technology