Motionize product helps amateur and professional kayakers to monitor their paddling and improve their performance in real-time.
Our challenge was to develop a robust and durable system that will fit a variety of smartphones, kayaks, and paddles while standing in strict BOM and standardization spec.
In every project, we put our users first and define a few guidelines to ensure the best user experience, such as:
– No distractions – Minimum interactions with the system.
– Safety first – Always be prepared for what the weather and the sea may throw over.
– Communal activity – Support the community and not interfere with the established social behavior.
– Portable – quickly moved from one kayak to another.
Also, before every design process, we set several values for our future product.
For Motionize product, we set the following:
1. Simple – it needs to be easy to use, immediate to understand.
2. Dynamic- a product that Encompasses movement, speed, and power.
3. Durable-Safe and rigid device. It should create trust and provide peace of mind.
4. Pro – Looks and feels 100% professional in every possible aspect. The details are the key.