Blog. Our thoughts

July 13, 2016 | Article written by prime

Interface; the holy grail of good design

Products around us are becoming smarter and smarter each day as the IoT trend has became a real epidemic; objects become connected and inter-connected and even an everyday product such as tooth brush has been given the ability to collect…

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June 23, 2016 | Article written by prime

How to launch a HW project on Kickstarter and stay alive

You’ve been dreaming about making a gadget of your own for quite a while; you’ve built prototypes, wrote code lines and spend hours soldering arduinos and raspberry Pis and you’re ready for the next step – to launch your product…

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The new year always brings up big things and CES is one of those events that puts it all together. As the connected era is progressing and more and more devices and services are engaging, big and small brands are…

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February 24, 2015 | Article written by prime

CES 2015 and 5 trends we’re about to see this year

A visit to CES is always a good opportunity to get a wide perspective on the consumer electronic market and understand the upcoming trends for the year to come. Here’s a shortlist of the most relevant design trends for 2015…

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January 15, 2014 | Article written by prime

The transformation of the wearables

My grandpa had a stainless steel watch with a unique link band. I cannot say it was a particularly prestigious or a good looking watch; the link band was quite ordinary and the watch itself had nothing special. Grandpa always…

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