Aleader optical inspection machine

Headquartered in China, Aleader Vision Technology LTD  develops superior quality automatic optical inspection machines (AOI) and solder paste inspection systems (SPI) to clients worldwide. As part of its global expansion, Aleader has decided to develop a unique visual DNA for its industrial inspection machines.

The Challenge

Bringing hi-end design and innovation to an industrial environment is always a challenge, In this project we’ve been asked to re-think not only the design but also the UX around the machine and its compatibility to Aleader’s manufacturing technology.

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Solution

Aleader’s AOI/SPI machine has redefined the company’s value proposition and positioned the company as a market leader in the industry. The design complies with the company’s core values and defines a memorable and distinctive visual DNA to the Aleader brand.

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